Ignite Creativity with Marysia Czarski

Episode #001: Understand and Define Your Value Proposition with Shari Walczak

January 15, 2020 Create Velocity Season 1 Episode 1
Ignite Creativity with Marysia Czarski
Episode #001: Understand and Define Your Value Proposition with Shari Walczak
Show Notes

In this episode, Shari Walczak of The Garden Collective, a seasoned brand strategist, opens up the multi-dimensional importance of a company brand and value proposition and why every entrepreneur should have one. She will simplify what all the ‘jargon’  means, and provides the important aspects to understand the interconnected components of a brand, how they work together, and ways to go about defining or refining your company’s brand.  Shari shares stories, analogies and structured approaches on how to get into action.

YOU WILL LEARN

  • Why brands aren’t just for Nike, Tide and other large organizations!  
  • How a well-defined brand strategy helps you define your ‘yeses’ and your ‘nos’ for your business
  • The inter-connection of a value proposition and brand strategy and why they aren’t an advertising campaign
  • Ways to define your brand vision and the emotion it can evoke
  • Why it is so hard to do this alone, and ways to figure it out

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