In this episode, Louise Sheedy provides us with a better way to understand your customers and your market place. As a seasoned market research expert, Louise began her career at an advertising agency, but pivoted into market research when she realized this was her passion. Now, as an entrepreneur herself, she empathizes with entrepreneurs on a budget and shares actionable advice on how to approach market research and make it work for your business.
YOU WILL LEARN
- The importance of using market or consumer research to inform your strategic thinking and decision making.
- Critical questions to ask yourself about your market research efforts.
- Effective ways to engage in ‘do-it-yourself’ research that can give you good insights for your business.
- When ‘do-it-yourself’ research may lead you to the wrong pathway forward and ways to know when to pivot.
- How to determine a research budget for your project.
- Approaches to managing your research efforts and make the most of your investment
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